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As an undergraduate at UCLA (BA), Genaro began his career in policy as a legislative deputy for the County of Los Angeles. Since then, his career has been as private equity investor and operator of mid-sized business with significant time spent in the non-profit/public sector.


Genaro started National Disclosure Authority in 2006 which was the first company to digitize real estate hazard disclosures. Serving as founding CFO and ultimately CEO,  Genaro sold the company to Keller Williams in 2014. 

While Chief Operations Officer at Heart of Los Angeles (HOLA), a nationally recognized non-profit serving 1200 kids in after school programming, Genaro oversaw partnerships with The Los Angeles Philharmonic, Geffen School of Medicine at UCLA, the Los Angeles Lakers, and the Weingart Foundation. HOLA's college readiness program included the creation and management of a $6.5 million dollar scholarship fund that provided gap-funding for deserving students irrespective of their college choice.

In 2019, Genaro was appointed to the NIL California Community Colleges Working Group by the Speaker of the California Assembly, Anthony Rendon. 

Genaro received his Masters in Public Policy from The University of Chicago and was a EPNL fellow at the Stanford Graduate School of Business.

Genaro Trejo CEO

Ryan Hilterbran is a seasoned executive with experience in marketing, branding, e-commerce, and operations. He has helped develop multiple start-up companies from the ground up and understands the fundamentals required to build, grow, and operate a successful business.

Previously, Ryan worked at Cabeau for 8 years, a leading international manufacturer and distributor of travel products known for its popular series of Evolution travel neck pillows. As the start-up company's co-owner and 1st hire in 2011, he helped grow the company to $25M+ in revenue in 2018. He served multiple roles over the years, including VP of Global E-Commerce, Chief Marketing Officer, and Chief Business Management Officer.

In 2007 as a Year 1 hire, Ryan served as Chief Marketing Officer and Chief Operating Officer of National Disclosure Authority, a “green” online real estate hazard disclosure reporting company. Over its first 4 years, he helped the start-up company deliver on its pledge of “you order a report, we’ll plant a tree” by planting thousands of young saplings.

In 2003, Ryan was Director of Marketing at Property I.D., the California's leading real estate hazard disclosure reporting company, where he helped grow the company from $2M to $20M over four years.

Ryan graduated Cum Laude with a Bachelor of Arts from Southwestern Oklahoma State University and currently resides in West Los Angeles, CA with his wife, Megan, and two daughters, Evely and Brya.


Keith Embray is in his fifth year as the Assistant Athletic Director for Student-Athlete Welfare and Development (SWD) a Penn State University. He aids in the holistic development of Penn State’s 800+ student-athletes, representing 31 varsity sports. Embray oversees programs that foster the cultivation of skills that prepare student-athletes for life beyond college and athletics. 

Embray also sits on committees and task forces that are charged with student-athlete and intercollegiate athletics staff welfare and development. Sports Performance Team, Mental Health Task Force, ICA Sexual Violence Prevention Team, ICA Mobil Technology Program, and the Advisory Council for Diversity, Equity, and Inclusion (ACDEI).

Embray previously served as assistant athletic director for student services at the University of Central Florida, and associate director for student-athlete welfare and development at the University of Notre Dame. Prior to working in college athletics, Embray served as a program coordinator for the federally funded McNair Scholars Program at Westminster College (Salt lake City, UT) and taught undergraduate sociology courses. He also worked extensively in human resources and outplacement services as a consultant for Yamagata and Associates Inc.

Embray is a graduate of the University of Utah where he earned a bachelor's degree in history with a minor in ethnic studies, and a master's degree in sociology. He also holds an MBA from Westminster College. While at Utah, Embray was a member of the Running Utes' football team and was elected as a team captain in his senior season and was voted the team's defensive MVP that same year. Embray also was a two-time All-Conference and All-Academic selection as a defensive-lineman. He went on to play 7 years of professional football in the Canadian Football League, Arena Football League and National Football League.

Originally hailing from San Diego, Calif., Embray currently resides in State College, PA.


President and Chief Executive Officer of Casa Central, Marty provides transformational leadership to one of the largest Latino social service agencies in the Midwest. His 30-year professional career has included high-profile leadership roles in the law, business, non-profits, and government, and he has served on multiple governance and advisory boards for numerous privately-held start-up companies and non-profit organizations.

​Marty was selected as one of the “50 Most Influential Latinos In Chicago” by Negocios Now magazine and was previously selected by Hispanic Business magazine as one of the 100 Most Influential Hispanics in the U.S. In 2011, President Barack Obama appointed Marty as Chairperson to the United States Commission on Civil Rights. In 2009, he was appointed by Illinois Governor Pat Quinn to Chair the Illinois Human Rights Commission. In 2018, he was appointed by Illinois Governor-Elect JB Pritzker to co-chair his Transition Committee on Equality, Equity, and Opportunity.

Marty has received numerous awards and recognitions, including the Ohtli Award by the Mexican government, its highest honor outside of Mexico; the American Humanist Association’s Religious Liberty Award; the Hispanic National Bar Association’s Lifetime Achievement Award, and the National Medical Fellowships’ Humanitarian Award, just to name a few.

Marty’s Chicago roots run deep. Born and raised on the Southeast Side of Chicago, Marty is the son and grandson of Mexican immigrants. He was the first in his family to graduate from high school and the first to obtain a higher education. He graduated from St. Francis De Sales High School and received his B.A. in political science in 1985 from DePaul University and his Juris Doctorate degree from the University of Michigan Law School in 1988.

Nixon Peabody LEGAL 

Nixon Peabody LLP is a Global 100 law firm, with more than 700 attorneys collaborating across major practice areas in cities across the U.S., Europe and Asia. The firm's 16 office locations include: Boston, New York City, Washington, D.C., Chicago, San Francisco, Los Angeles, Palo Alto, Shanghai, Hong Kong, London, Albany, Buffalo, Long Island, Manchester, Rochester, and Providence. The firm ranks #67 on Vault's top 100 law firms and #75 on the American Lawyer 100.

Clients include emerging and middle-market businesses, national and multinational corporations, financial institutions, public entities, educational and not-for-profit institutions, and individuals. The firm represents clients such as JetBlue, Constellation Brands, Corning Incorporated, and Gannett Co., among others. Additionally, the firm has represented parties in the financing of new stadiums for the Mets and Yankees. The firm has nearly thirty teams that focus on specific industries or areas of law.

Nixon ranked 66th on Fortune Magazine's Best Companies to Work for in 2008, the third time the firm has appeared on the list. Boston Business Journal has similarly ranked its Boston office as one of the best places to work in Massachusetts. Wired has described the firm as having "a progressive mentality.

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